Transform the myAudi app from a functional utility into a connected ownership experience drivers can rely on every day.
How we elevated the myAudi app into an everyday companion
We partnered with Audi to evolve the myAudi app with features that make ownership more personal, transforming it into a trusted digital companion for everything from vehicle order and delivery to ongoing maintenance.
Service
Digital product innovation
Industry
Automotive
Our Role
Agile product delivery
Research and product design
Native mobile app development
Timeline
2 months
574k
Active users
86%
Recurrence rate
74%
Engagement rate
4.2
App store rating
Challenge
The Work
We designed and developed a set of features that support drivers at every stage of ownership, from pre-purchase to long after delivery.
Wishlist lets users save and revisit custom Audi builds, turning the app into a space for exploration, not just post-purchase management.
Order Tracker gives buyers real-time updates from factory to driveway, replacing uncertainty with anticipation.
Video Tutorials provide model-specific guidance to help drivers feel confident from day one.
Online Service Scheduler makes booking service simple, directly within the app.
Working closely with Audi’s global and regional teams, we delivered native iOS and Android experiences that are fast, accessible, and brand-aligned. Behind the scenes, we modernized the app architecture to support future hybrid frameworks, making it easier to scale and launch features efficiently across markets around the globe.
Outcome
We delivered a native Order Tracker MVP in under two months, scaled it to eight countries, cut service scheduler timelines from 18 months to 6, and modernized the app architecture for faster cross-platform deployment.
